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what to do about the yeti

I have been wracking my brain to figure out the best way forward with the MotoYeti project. I created MotoYeti, intending to develop a motorcycle blog, specifically a blog about motorcycle racing.

But, there is a problem. I’m not sure about what kind of motorcycle sports blog I want my publication to be, or even if I want it to be a blog at all. Lately, I have been toying with the idea of developing a newsletter instead of a traditional blog. Ultimately, I can get paid for producing a newsletter. Substack has a great subscription model that will be easy to implement once I grow a subscriber list. I can go into that side of things in another post.

So, here is what I am thinking. Firstly, I need to produce something very different to what is currently available. There is a gap in the market that I think I can fill. I want to move away from the endless race reports and fluff pieces that most publications produce. How about something amusing to read, informative, helpful and exciting? I will write a newsletter about getting to various races, document the whole weekend with a mixture of writing, photography, audio and video. Now, I’m not talking about a super polished media production here; this will be rough and ready, raw and honest. I will keep editing to a minimum to produce a long-form newsletter/digest about going to various races worldwide. Throw in a few interviews and details about the best places to stay, and I will have produced a quality publication that people will want to read.